# Marketing Features - Capability Matrix

## Overview: What Exists vs. What's Missing

```
✅ = Fully Implemented & Production-Ready
⚠️  = Partially Implemented / Needs Enhancement  
❌ = Not Implemented / Requires Development
🚀 = Recommended for Quick Implementation
💎 = Complex Feature / Long-term Project
```

---

## SOCIAL MEDIA

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Social Media Links** | ✅ | Store/display URLs for 8 platforms (FB, IG, LinkedIn, YouTube, Twitter, WhatsApp, Pinterest) | Core |
| **Footer Social Icons** | ✅ | Display social links with icons in footer template | Core |
| **Social Links Admin UI** | ✅ | Edit social URLs in admin interface | Core |
| **Share on Facebook** | ❌ | Share property/page on Facebook | 🚀 |
| **Share on Twitter** | ❌ | Tweet property/page links | 🚀 |
| **Share on LinkedIn** | ❌ | Share listings on LinkedIn | 🚀 |
| **WhatsApp Share** | ❌ | Share via WhatsApp | 🚀 |
| **Copy Link Share** | ❌ | Copy shareable URL to clipboard | 🚀 |
| **Social Feed Display** | ❌ | Embed Instagram/Facebook feed on site | 💎 |
| **Facebook Page Posting** | ❌ | Schedule posts to Facebook page | 💎 |
| **Instagram Posting** | ❌ | Schedule posts to Instagram | 💎 |
| **LinkedIn Posting** | ❌ | Schedule company updates | 💎 |
| **Social Analytics** | ❌ | Track shares, engagement, reach | 💎 |
| **Influencer Tagging** | ❌ | Tag influencers in posts | ❌ |

---

## EMAIL & NEWSLETTERS

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Email Templates** | ✅ | Custom Liquid templates per email type | Core |
| **Template Variables** | ✅ | Dynamic content substitution (name, property, etc.) | Core |
| **SMTP Configuration** | ✅ | SendGrid, Mailgun, SES, Postmark support | Core |
| **Async Delivery** | ✅ | Solid Queue for background email sending | Core |
| **Contact Form Emails** | ✅ | Automatically send to agency/visitor | Core |
| **Property Enquiry Emails** | ✅ | Auto-reply with property details | Core |
| **Email Preview** | ✅ | Preview templates with sample data | Core |
| **Newsletter List** | ⚠️ | Can extract from contacts, not fully built | 🚀 |
| **Newsletter Campaign** | ❌ | Create & send bulk newsletters | 🚀 |
| **Email Campaign Builder** | ❌ | Visual drag-drop email builder | 💎 |
| **Email Automation** | ❌ | Drip campaigns, sequences, triggers | 💎 |
| **Subscriber Segments** | ❌ | Group subscribers by behavior/interests | 💎 |
| **A/B Testing Emails** | ❌ | Test subject lines, content variants | 💎 |
| **Email Analytics** | ❌ | Open rate, click rate, conversion tracking | 💎 |
| **Unsubscribe Management** | ❌ | Subscription preferences, list hygiene | ⚠️ |

---

## CONTENT & PAGE MANAGEMENT

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Multi-language Pages** | ✅ | Pages in EN, ES, FR, IT, DE, RU, TR, PT, ZH, etc. | Core |
| **Page Title & Meta Description** | ✅ | SEO fields for search engines | Core |
| **Page Slug/URL** | ✅ | Clean URL structure | Core |
| **Page Visibility** | ✅ | Show/hide pages | Core |
| **Navigation Ordering** | ✅ | Sort order for top nav and footer | Core |
| **Page Parts System** | ✅ | 30+ pre-built layout components | Core |
| **Hero Sections** | ✅ | 3 hero templates available | Core |
| **Feature Cards** | ✅ | Multiple feature showcase templates | Core |
| **Testimonials** | ✅ | Carousel & grid layouts | Core |
| **CTAs (Call-to-Action)** | ✅ | Banner & split image CTA templates | Core |
| **FAQs** | ✅ | Accordion layout | Core |
| **Pricing Tables** | ✅ | 3-column pricing display | Core |
| **Team Grid** | ✅ | Team member profiles with social links | Core |
| **Image Galleries** | ✅ | Lightbox gallery component | Core |
| **Custom HTML Blocks** | ✅ | Free-form HTML content areas | Core |
| **Form & Map** | ✅ | Contact form + embedded map | Core |
| **Search Component** | ✅ | Property search integration | Core |
| **Content Calendar** | ❌ | Plan/schedule page updates | 🚀 |
| **Version Control** | ❌ | Track page edit history | ⚠️ |
| **Draft Mode** | ⚠️ | Preview unpublished changes | ⚠️ |

---

## MEDIA & IMAGES

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Media Library** | ✅ | Organize images/docs in folders | Core |
| **File Upload** | ✅ | JPG, PNG, GIF, WebP, SVG, PDF support | Core |
| **Image Variants** | ✅ | Auto-generate thumb, small, medium, large | Core |
| **Metadata Extraction** | ✅ | Auto-detect width, height, file size | Core |
| **Image Tagging** | ✅ | Tag images for organization | Core |
| **Usage Tracking** | ✅ | Track when images are used | Core |
| **Search & Filter** | ✅ | Find media by name, tag, date | Core |
| **Bulk Upload** | ⚠️ | Drag-drop multiple files | ⚠️ |
| **Image Optimization** | ✅ | Automatic WebP conversion via ActiveStorage | Core |
| **Responsive Images** | ✅ | Serve correct size for device | Core |
| **Image CDN** | ✅ | Cloudflare R2 storage + CDN | Core |
| **Video Upload** | ❌ | Native video hosting | 💎 |
| **Video Hosting** | ❌ | Store & stream videos | 💎 |
| **Image Cropping** | ❌ | In-editor image crop tool | ⚠️ |
| **Watermarking** | ❌ | Auto-add watermark to images | ❌ |

---

## ANALYTICS & TRACKING

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Visitor Tracking** | ✅ | Ahoy gem tracks visits & events | Core |
| **Session Tracking** | ✅ | Visit tokens, repeat visitors | Core |
| **Device Detection** | ✅ | Browser, OS, device type | Core |
| **Geo-Location** | ✅ | Country, region, city | Core |
| **UTM Parameters** | ✅ | Track utm_source, medium, campaign, etc. | Core |
| **Referrer Tracking** | ✅ | Track traffic source domain | Core |
| **Landing Page** | ✅ | First page visitor lands on | Core |
| **Analytics Dashboard** | ⚠️ | Basic dashboards possible with chartkick | 🚀 |
| **Traffic Overview** | ⚠️ | Can build from Ahoy data | 🚀 |
| **Time-Series Charts** | ✅ | Group visits by day/week/month | Core |
| **Source Analytics** | ✅ | Breakdown by utm_source | Core |
| **Geographic Analytics** | ✅ | Visits by country/city | Core |
| **Device Analytics** | ✅ | Mobile vs desktop breakdown | Core |
| **Conversion Tracking** | ❌ | Track form submissions, lead sources | 🚀 |
| **Custom Events** | ✅ | Track custom actions (property views, etc.) | Core |
| **Goals & Funnels** | ❌ | Define conversion funnels | 💎 |
| **Attribution Models** | ❌ | Multi-touch attribution | 💎 |
| **Email Open Tracking** | ❌ | Track email opens | ⚠️ |
| **Link Click Tracking** | ❌ | Track clicks in emails | ⚠️ |

---

## SEO & OPTIMIZATION

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Meta Titles** | ✅ | Customize page titles | Core |
| **Meta Descriptions** | ✅ | Customize page descriptions | Core |
| **URL Slugs** | ✅ | SEO-friendly URLs | Core |
| **Structured Data** | ❌ | Schema.org markup generation | 🚀 |
| **Open Graph Tags** | ❌ | Social sharing preview images | 🚀 |
| **Twitter Cards** | ❌ | Twitter preview cards | 🚀 |
| **XML Sitemap** | ⚠️ | Basic support, not comprehensive | 🚀 |
| **Robots.txt** | ⚠️ | Basic configuration | Core |
| **Canonical Tags** | ❌ | Prevent duplicate content | ⚠️ |
| **Heading Hierarchy** | ❌ | Ensure proper H1-H6 structure | ❌ |
| **Mobile Friendliness** | ✅ | Responsive design via Tailwind | Core |
| **Page Speed** | ⚠️ | Optimizations in place, not monitored | ⚠️ |
| **SEO Audit Report** | ❌ | Automated SEO checker | 💎 |
| **Keyword Tracking** | ❌ | Monitor keyword rankings | 💎 |
| **Link Checker** | ❌ | Find broken internal/external links | ⚠️ |

---

## LEAD MANAGEMENT

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Contact Form** | ✅ | Standard contact forms available | Core |
| **Lead Capture** | ✅ | Store contact info from forms | Core |
| **Auto-Reply Emails** | ✅ | Send confirmation to visitor | Core |
| **Admin Notifications** | ✅ | Notify agency of new leads | Core |
| **Contact Storage** | ✅ | Pwb::Contact model with details | Core |
| **Message Tracking** | ✅ | Store full message history | Core |
| **Delivery Tracking** | ✅ | Track if email was delivered | Core |
| **Lead List Export** | ⚠️ | Can export contacts manually | ⚠️ |
| **Lead Segmentation** | ❌ | Group leads by source/type | 🚀 |
| **Lead Scoring** | ❌ | Automatic lead quality scoring | 💎 |
| **Lead Qualification** | ❌ | Mark leads as qualified/unqualified | ⚠️ |
| **CRM Integration** | ❌ | Sync with Salesforce/HubSpot | 💎 |
| **Lead Nurturing** | ❌ | Automated follow-up sequences | 💎 |
| **Lead Assignment** | ❌ | Route leads to team members | ⚠️ |
| **Lead Lifecycle** | ❌ | Track lead through sales funnel | 💎 |

---

## BRANDING & CUSTOMIZATION

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Logo Upload** | ✅ | Store primary logo URL | Core |
| **Favicon** | ✅ | Custom favicon support | Core |
| **Company Name** | ✅ | Display name for website | Core |
| **Color Palette** | ✅ | Dynamic color scheme selection | Core |
| **Google Fonts** | ✅ | Choose custom web font | Core |
| **Custom CSS** | ✅ | Add custom CSS rules | Core |
| **Dark Mode** | ✅ | Light-only, light-dark toggle, dark-only | Core |
| **Theme Selection** | ✅ | Multiple theme templates | Core |
| **Theme Customization** | ✅ | Style variables per theme | Core |
| **Logo in Email** | ⚠️ | Can include via templates | ⚠️ |
| **Brand Colors in Email** | ⚠️ | Manual CSS in templates | ⚠️ |
| **Whitelabel Configuration** | ⚠️ | Some support via config | ⚠️ |

---

## LOCALIZATION & MULTI-LANGUAGE

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Multi-Language Pages** | ✅ | Pages in 10+ languages | Core |
| **Language Selection** | ✅ | Show visitor language switcher | Core |
| **Default Language** | ✅ | Set per-website default | Core |
| **Language Fallback** | ✅ | Fall back to default language | Core |
| **Translated Emails** | ⚠️ | Can create per-language templates | ⚠️ |
| **Translated Page Parts** | ⚠️ | Can translate via interface | ⚠️ |
| **RTL Languages** | ❌ | Right-to-left language support | ❌ |
| **Language-Specific Content** | ✅ | Different content per language | Core |

---

## SYNDICATION & INTEGRATION

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Public API** | ✅ | REST API for external integrations | Core |
| **Property API** | ✅ | List & filter properties | Core |
| **Pages API** | ✅ | Retrieve page content | Core |
| **Links API** | ✅ | Get navigation structure | Core |
| **Authentication** | ✅ | OAuth2 support | Core |
| **Embed Widgets** | ✅ | Embeddable property search | Core |
| **RSS Feed** | ❌ | Property feed for syndication | 🚀 |
| **Data Feed Export** | ❌ | CSV/XML export of properties | 🚀 |
| **Webhook Triggers** | ❌ | Trigger on property updates | ⚠️ |
| **Zapier Integration** | ❌ | Connect via Zapier automation | 💎 |
| **Facebook Pixel** | ⚠️ | Can add manually | ⚠️ |
| **Google Analytics Integration** | ✅ | Tracking ID field available | Core |

---

## PERFORMANCE & INFRASTRUCTURE

| Feature | Status | Details | Priority |
|---------|--------|---------|----------|
| **Caching** | ✅ | Redis-based caching layer | Core |
| **CDN Integration** | ✅ | Cloudflare R2 for static assets | Core |
| **Image Optimization** | ✅ | WebP conversion, variants | Core |
| **Async Email** | ✅ | Background job processing | Core |
| **Background Jobs** | ✅ | Solid Queue for async tasks | Core |
| **Job Monitoring** | ✅ | Mission Control dashboard | ⚠️ |
| **Error Tracking** | ✅ | Sentry integration available | Core |
| **Performance Dashboard** | ✅ | Rails Performance gem included | ⚠️ |
| **Database Optimization** | ⚠️ | Materialized views for queries | Core |
| **Query Optimization** | ⚠️ | Includes & eager loading patterns | Core |

---

## SUMMARY BY CATEGORY

### Fully Built & Ready (✅)
- Social media link storage & display
- Email templates with Liquid rendering
- Async email delivery via Solid Queue
- Media library with variants
- Multi-language page system
- 30+ page part templates
- Visitor analytics & event tracking
- Multi-tenant infrastructure
- Contact form & lead capture
- Responsive theming & branding

### Partially Implemented (⚠️)
- Newsletter system (capture exists, send/campaign missing)
- Analytics dashboard (data available, UI needs building)
- Version control (no history tracking)
- SEO tools (meta fields exist, structured data missing)
- Email tracking (open/click tracking not in place)

### Not Implemented (❌)
- Social media posting (Facebook, Instagram, LinkedIn)
- Email marketing campaigns
- Content calendar
- Lead scoring & segmentation
- CRM integrations
- Video hosting
- Advanced automation & workflows
- SMS marketing
- Social analytics

---

## QUICK BUILD OPPORTUNITIES

### 🚀 Quick Wins (2-3 weeks each)
1. **Social Share Buttons** - Add share-on-platform buttons to properties
2. **Email Newsletter** - Build UI to send bulk emails to contact list
3. **SEO Metadata Generator** - Auto-generate OpenGraph tags
4. **Analytics Dashboard** - Visualize Ahoy data with chartkick
5. **Lead Source Tracker** - Track where leads come from

### 💎 Medium Projects (4-6 weeks each)
1. **Email Campaign Builder** - Visual editor for campaigns
2. **Social Media Integration** - Facebook/Instagram API
3. **Content Calendar** - Editorial planning & scheduling
4. **Lead Scoring** - Behavioral scoring system
5. **Email Automation** - Drip campaigns & sequences

### 🏆 Strategic Projects (8+ weeks)
1. **CRM Integration** - Salesforce/HubSpot sync
2. **Advanced Analytics** - Attribution, funnels, cohort analysis
3. **SMS Marketing** - SMS campaign system
4. **Video Hosting** - Native video management
5. **Influencer Program** - Affiliate/referral tracking

---

## INFRASTRUCTURE READINESS

| Component | Readiness | Notes |
|-----------|-----------|-------|
| Email System | 100% | Production-grade, SMTP configured |
| Job Processing | 100% | Solid Queue ready, async proven |
| Media Storage | 100% | Cloudflare R2 with CDN |
| Analytics | 80% | Ahoy tracking complete, dashboard needs UI |
| API | 85% | Public API stable, could expand |
| Multi-tenancy | 100% | acts_as_tenant fully integrated |
| Database | 100% | PostgreSQL, migrations clean |
| Caching | 100% | Redis ready, patterns established |
| Authentication | 100% | Devise + OAuth2 configured |
| Error Tracking | 100% | Sentry integrated |

**Overall Readiness: 94%** - Ready for marketing feature development

---

## Recommendations for Next Steps

### Phase 1: Foundation (Weeks 1-2)
- [ ] Build analytics dashboard UI
- [ ] Create email newsletter system
- [ ] Add social share buttons

### Phase 2: Automation (Weeks 3-6)
- [ ] Email campaign builder
- [ ] Basic lead segmentation
- [ ] Social media posting (Facebook)

### Phase 3: Integration (Weeks 7-10)
- [ ] CRM sync (HubSpot)
- [ ] Advanced analytics
- [ ] Content calendar

### Phase 4: Enterprise (Weeks 11+)
- [ ] SMS marketing
- [ ] Video hosting
- [ ] Influencer program

---

See `docs/MARKETING_INFRASTRUCTURE_ANALYSIS.md` for detailed implementation guide.
