# PropertyWebBuilder SEO Implementation - Quick Summary

**Date:** December 20, 2025  
**Status:** 75-80% Complete, Production-Ready Foundation

---

## What's Already Implemented ✅

### Core Meta Tags
- **Page Titles:** Full support with fallbacks and site name inclusion
- **Meta Descriptions:** Dynamic with website defaults
- **Open Graph:** Complete (og:title, og:description, og:image, og:url, og:type, og:site_name, og:locale)
- **Twitter Cards:** Full support (summary_large_image, title, description, image)
- **Favicon Links:** iOS and standard favicon support
- **Canonical URLs:** Basic implementation (strips query parameters)
- **Hreflang:** Multi-language alternate links
- **Meta Robots:** noindex/nofollow directives

### Structured Data (JSON-LD)
- **Property Schema:** RealEstateListing with prices, address, rooms, images, date posted
- **Organization Schema:** RealEstateAgent with contact info and logo
- **Breadcrumb Schema:** BreadcrumbList for navigation

### Technical SEO
- **Robots.txt:** Dynamic per-tenant with proper directives
  - Blocks: admin, auth, API, health check paths
  - Allows: property and page paths
  - Includes: sitemap reference
  - Has: crawl-delay (1 second)
- **XML Sitemap:** Dynamic per-tenant including:
  - Homepage with daily frequency
  - Properties (sale/rent separate) with weekly frequency
  - Static pages with monthly frequency
  - Proper lastmod timestamps
  - Proper priority values (1.0, 0.9, 0.8, 0.6)

### Database Support
- `pwb_props` table: `seo_title`, `meta_description`
- `pwb_pages` table: `seo_title`, `meta_description`
- `pwb_websites` table: `default_meta_description`, `default_seo_title`
- Listing models: Translatable SEO fields via Mobility

### Multi-Tenancy
- All SEO features properly scoped to `Pwb::Current.website`
- Separate sitemaps and robots.txt per tenant
- Per-website default meta tags

---

## What Needs Verification/Completion ⚠️

### High Priority (Do First)

1. **Controller Implementation**
   - Verify all controllers call `set_seo()`
   - Specifically check: PropsController, PagesController, WelcomeController
   - Ensure canonical URLs are set per action

2. **Admin UI**
   - No admin interface exists for editing SEO fields
   - Need: Form fields for seo_title, meta_description in admin
   - Need: Preview of how property appears in search results

3. **Testing**
   - No RSpec tests found for SEO features
   - Need: Tests for SeoHelper methods
   - Need: Integration tests for sitemap and robots.txt

### Medium Priority (Do Next)

4. **Database Completeness**
   - Add `noindex` / `nofollow` boolean fields (referenced in helper, not in DB)
   - Add validation for title length (max 60 chars recommended)
   - Add validation for description length (max 160 chars recommended)

5. **Hreflang Verification**
   - Confirm hreflang tags render in views
   - Test multi-language URL generation

6. **Sitemap Enhancements**
   - Add sitemap index for large catalogs (>50k URLs)
   - Consider image sitemap for property photos
   - Add auto-regeneration on property updates

### Lower Priority (Enhancement)

7. **Enhanced Schema**
   - AggregateRating schema (for reviews)
   - Person schema (for team members)
   - VideoObject (for property tours)
   - OpeningHours (for business hours)

8. **Monitoring**
   - Google Search Console integration
   - Automatic sitemap submission
   - Performance tracking

---

## Key Files & Locations

### Active Implementation Files
```
✅ app/helpers/seo_helper.rb                              (262 lines, comprehensive)
✅ app/controllers/sitemaps_controller.rb                 (48 lines, dynamic)
✅ app/controllers/robots_controller.rb                   (19 lines, dynamic)
✅ app/views/sitemaps/index.xml.erb                       (59 lines, proper XML)
✅ app/views/robots/index.text.erb                        (36 lines, well-formatted)
✅ app/views/pwb/_meta_tags.html.erb                      (10 lines, minimal)
✅ app/views/pwb/props/_meta_tags.html.erb                (14 lines, property-specific)
✅ app/themes/default/views/layouts/pwb/application.html.erb (Line 6-7: integration)
✅ config/routes.rb                                       (Lines with SEO comment)
```

### Database Migrations (Completed)
```
✅ db/migrate/20251208160548_add_seo_fields_to_props.rb
✅ db/migrate/20251208160550_add_seo_fields_to_pages.rb
✅ db/migrate/20251208160552_add_seo_fields_to_websites.rb
```

### Reference Documentation (Exists)
```
📚 docs/SEO_AUDIT_REPORT.md                              (Initial analysis)
📚 docs/SEO_IMPLEMENTATION_GUIDE.md                       (Implementation details)
📚 docs/SEO_QUICK_REFERENCE.md                            (Quick checklist)
📚 docs/meta_tags_*.md                                    (Additional guides)
```

---

## Testing Recommendations

### Quick Validation (Do Immediately)
```bash
# Check for sitemap generation
curl http://localhost:3000/sitemap.xml

# Check robots.txt
curl http://localhost:3000/robots.txt

# Verify meta tags in view source (property page)
# Check for: <title>, og:title, og:description, og:image, 
#            twitter:card, canonical link, JSON-LD scripts

# Use online tools:
# - Google Rich Results Test: https://search.google.com/test/rich-results
# - Facebook Debugger: https://developers.facebook.com/tools/debug/
# - Twitter Validator: https://cards-dev.twitter.com/validator
```

### Full Test Suite to Build
```ruby
# RSpec tests needed for:
describe SeoHelper do
  it "generates correct page title with site name"
  it "falls back to website company name"
  it "strips query parameters from canonical URL"
  it "generates complete OG tag set"
  it "generates complete Twitter card set"
  it "renders property JSON-LD with all fields"
  it "renders organization JSON-LD"
  it "renders breadcrumb JSON-LD"
  it "handles multi-language hreflang tags"
  it "sets noindex when requested"
end

describe SitemapsController do
  it "generates valid XML sitemap"
  it "includes only visible properties"
  it "separates sale and rental properties"
  it "includes all static pages"
  it "sets proper change frequency"
  it "sets proper priority"
  it "scopes to current website"
end

describe RobotsController do
  it "generates proper robots.txt"
  it "includes sitemap reference"
  it "blocks admin paths"
  it "allows property paths"
  it "sets crawl-delay"
end
```

---

## Quick Feature Matrix

| Feature | Implemented | Status | Notes |
|---------|-------------|--------|-------|
| Meta Title | ✅ | Complete | With fallbacks |
| Meta Description | ✅ | Complete | With website defaults |
| OG Tags (5 tags) | ✅ | Complete | Full set |
| Twitter Cards | ✅ | Complete | summary_large_image |
| Canonical URL | ✅ | 85% | Strips query params |
| Hreflang Tags | ✅ | 80% | Multi-language support |
| Meta Robots | ✅ | 75% | noindex/nofollow |
| Favicon | ✅ | 100% | Multiple sizes |
| Robots.txt | ✅ | 90% | Dynamic, complete directives |
| Sitemap XML | ✅ | 85% | Dynamic, but no index |
| Property Schema | ✅ | 85% | RealEstateListing type |
| Org Schema | ✅ | 75% | RealEstateAgent type |
| Breadcrumb Schema | ✅ | 100% | BreadcrumbList |
| Database Fields | ✅ | 80% | Missing noindex/nofollow |
| Admin UI | ❌ | 0% | Not implemented |
| Testing | ❌ | 0% | No tests found |

---

## Next Steps (In Order)

### Step 1: Verify Implementation (1 day)
- [ ] Audit controllers to confirm `set_seo()` is being called
- [ ] Test sitemap generation at `/sitemap.xml`
- [ ] Test robots.txt at `/robots.txt`
- [ ] View page source to confirm meta tags render
- [ ] Run through Google Rich Results Test

### Step 2: Add Admin Interface (3-5 days)
- [ ] Create admin form fields for SEO meta fields
- [ ] Add validation for field lengths
- [ ] Create preview of search result appearance
- [ ] Add missing database columns if needed

### Step 3: Create Tests (2-3 days)
- [ ] Write RSpec tests for SeoHelper
- [ ] Write tests for sitemap generation
- [ ] Write tests for robots.txt
- [ ] Add integration tests for full page rendering

### Step 4: Enhance Features (1-2 weeks)
- [ ] Add sitemap index for large catalogs
- [ ] Implement image sitemap
- [ ] Add enhanced schema markup
- [ ] Implement auto-regeneration

### Step 5: Monitor & Optimize (Ongoing)
- [ ] Setup Google Search Console
- [ ] Monitor indexation status
- [ ] Track organic search metrics
- [ ] Implement performance monitoring

---

## Key Architectural Patterns

### Helper Pattern
```ruby
# In controller:
set_seo(title: "Property Address", description: "...", image: url)

# In view:
<%= seo_meta_tags %>  # Renders everything
```

### Multi-Tenant Pattern
```ruby
# All helpers use:
current_website = Pwb::Current.website

# All controllers scoped to:
website_id: @current_website.id
```

### Fallback Pattern
```ruby
# Meta description fallback chain:
1. Explicitly set description
2. Property/page meta_description field
3. Website default_meta_description
4. Generated from truncated content
5. Default text
```

---

## Common Gotchas to Avoid

1. **Query Parameters:** Canonical URL strips `?` correctly
2. **Multi-Language:** Hreflang needs proper URL construction per locale
3. **Visibility:** Sitemap only includes `visible: true` records (good)
4. **Tenant Isolation:** Don't forget `website_id` in queries
5. **JSON-LD Escaping:** Already uses `html_safe`, but watch for double-escaping
6. **Image URLs:** Must be absolute URLs (http/https), not relative

---

**Created:** December 20, 2025  
**For:** Development Team  
**Purpose:** Quick reference for current SEO implementation status
